Online Shopping Guide

How Smart Web Designers Screw Up Your SEO

Talented web designers do a great job creating great web sites but all too often in the process unknowingly wreck the likelihood of high rankings in search engines. Here?s how and what to do about it.

Many sites on the web are amazing ? a real tribute to their designers. Many of these are attractive, functional and compelling for visitors. But look a little deeper and we see a consistent problem with search engine ranking possibilities across many sites. The snazzy site?s creators are good at their job. Their job is site creation. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products.

Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL?s that have desirable search engine clout. The Cause Leading to the Effect. Since people in business generally have a skill base that doesn?t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They?ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles.

Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database ? the customer is pleased and pays the bill after agreeing the ongoing fee structure with amendments and changes. And start a PPC campaign.

And realise that the cost of the PPC campaign is about the same as their premises rental at their high street but with a huge cost increase at Christmas time. And realise that now they have two landlords ? their High St premises owner and Google (and/or Yahoo, MSN, etc?). Or, they realise that whilst they thought that with their new online company the web would be free, they, like their real estate counterparts, have an expensive landlord of the search masters, led by the ?benevolent? Google. But no matter ? just have to wait a while until the organic results show their site highly through the efforts of those clever people that created this great site ? just wait a few weeks? months? years.

Here?s why it?s going to be years? decades… never. And here?s how to make it, realistically, a few months. Unfriendly URL. The URL problem is not limited to the use of shopping cart software like OS Commerce and others that make use of session ID?s, although they are default offenders. Some web design companies compound the problem with the use of session ID?s apart from their shopping cart software, or use ?cart created? session ID?s throughout their design. Session ID?s are a handy means of keeping state and identity across several pages for a particular user?s sequence of pages within the domain per session. The main fully featured shopping cart ? OS Commerce - which is free and hence attractive ? appends a session ID to every page. The ID is unique to every user session (so if the user closes the browser and re-starts a session on a site the ID will be different).

See an example of this with naturalfigures(dot)co(dot)uk. Go to any category and see the session ID appended. Now close the browser and open the same URL again ? note that the session ID has changed for the same pages selected. What?s the problem with this? When the Google bot or any other SE?s bot comes along to examine the page ? it sees the page with appended session ID and indexes the page. Then the next time it visits the page it lands on the same page and sees the same content, but this time for a different apparent URL ? which is the same URL with a different session ID appended. What?s this? Duplicate content! Most web designers have little understanding of why this would ever be a problem.

A similar issue of duplicate content exists with the way that most web designers have internal links to some start file like index.htm. Back to the home page? Go to thedomain/index.htm. But this is the same content as thedomain.com. But there?s more. Not only are these pages the same, but also http://thedomain and http://www.thedomain are also the same content. To demonstrate the SE?s viewing this as different, try it with xe(dot)com and note the different PageRank scores. It?s easy to fix these problems, it?s just that web designers are generally oblivious to the problem.

Site Redesigns, Wasted Pages. Occasionally, like your living room, the site needs an overhaul. Or it could be that some web designer believes that the way to higher ranking for their client is to redesign the site because they?ve heard that page names should have hyphens, not underscores, or that page names shouldn?t have hyphens but should have underscores (it doesn?t matter a hoot). In the redesign ? many web designers destroy any search engine clout currently enjoyed and end up with a negative affect for the site.

Oh well. At least it looks much nicer after the redesign. What are web designers missing? As SE?s traverse a page they analyse it and index it assuming it doesn?t offend them in some way (cloaking, dup content, redirects defined in the wrong way, etc.). It?s indexed. Got that? Indexed. That is, the page ? referred to by its URL ? now exists in some database patrolled by Google?s armed guards. When web designers change a site design and invent new page names without properly redirecting from the old page, Google see another shiny new page ? note that it has exactly the same content as another on the same domain they already have indexed ? and index the new page too. Only now the site is devalued in the eyes of the search engine because it clearly duplicates content.

This is not anywhere near as serious as duplicate content across distinct domains, but is still a red flag when seen within a domain. But wait ? it?s not duplicate content! The old page has been changed ? sure ? it still exists because there may be external links to it ? but there are no internal links to the page ? it?s been replaced by the new page. But did anyone tell Google about that? What?! How do you tell Google about anything?

By a properly defined 301 redirect in the htaccess file. Hmmm. Try that on your web designer ? if there?s the slightest questioning lift of eyebrows ? run. But the problem doesn?t end there; since this is now a new page, it doesn?t have the establishment of the old page. The SE doesn?t know it?s a replacement, it just thinks it?s a new page, something that has to earn it?s place through time and new internal and external links. The htaccess 301 redirect resolves all this. The Solution. A popular web presence is no longer the breeze it used to be.

Everyone flocks to the web ? but how do the SE?s sort out the wheat from the chaff? The solution to this and much more is the design of pages from the start with SEO principles in mind. But this has become a buzz-phrase. The web designers need to understand how search engines see pages as well as how humans see pages. Let?s face it ? if SEO?s designed all the web sites it wouldn?t be pretty. Both skills are needed.

For proof of this see the site cited in the bio box for this article ? as site which to prove an SEO point is distinctively un-pretty. But the SEO?s have the upper hand. They know they aren?t designers and they know they need clever artistic designers to build something that is not just functional but also attractive. The converse is not generally true. Web designers in general don?t really understand search engine optimisation ? despite their sales people?s sale oriented claims. They think they know the SEO science. We?ve yet to find a web designer who does.

By Baron Turner of TurnerDow Search Engine Optimisation. There?s Only One High St Now! Be on it with TurnerDow SEO

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The Basic Tools For Dog Training Trade

Dogs are creatures of habit and if trained they will exhibit certain behaviors to mark the particular times of day, even more clearly. There are many training aids you will find in the dog store, for the ever growing line of pet supplies that will assist in the task of dog training, making things manageable for you.

Among the different tools for dog training trade, items such as clickers, leashes of different varieties, halters, electronic collars, electronic and chemical training aids, muzzles and treat carriers are the basic tools in the trainers world and can ease your efforts to train your dog.
Let us start out with the clicker which is a metal box coated with plastic emits a clicking noise when the metal is pressed and release. It is a handy device that helps to attain quick attention of your dog once they are taught to recognize the sound. After being trained your dog can distinguish the sound even over much background noise or relatively long distances. Leashes are handy tools that ranges from a very short leash with less than eighteen inches of length to an extremely long leash of twenty feet or more. The shorter leashes are employed while training your dog for up close behaviors such as the Sit, Heel and Stay commands whereas the longer leashes that come with some nice features such as the retractable leash which prevent trip hazards and tangling is essentially used for behaviors that allow more freedom. Unlike a short leash, a long leash pose dangers for your dog or other people when walking through the crowd earlier now are modernized that consist of a spring loaded reel that will allow the ddog to explore at a distance but will coil itself back as the animal returns. The halter allow more control for the owner and less strain on the dogs’ neck, is essentially an extension of the collar. The electronic collar is an another control device which comes in two major categories, sonic and shock emitting, both of which are applied when the dog performs a certain disagreeable behavior though The sonic version is the more humane of the two. The electronic shock mat and Chemical based training aids include such products as Bitter Apple sprays or creams are employed to keep your pet from jumping onto your leather couch or expensive recliners and to prevent chewing or self-mutilation behaviors. Last but not least, is the special treat carrier that have become quite popular in training circles provide a clean way for you to carry a whole days worth of treats on your side without having to dirty your pockets or have your hands full constantly.

By peter john

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Hair Regrowth Treatment

The search for hair regrowth treatment is often tiring and frustrating. It is nothing new to hear about men who try everything available off the shelf and even by prescription, to find the right hair regrowth treatment for their hair.

Actually, no hair regrowth treatment for men is complete if the product is not a combination of DHT blockers and hair growth vitamins and supplements. This is because hair loss is one issue and hair growth is quite another. Hair does grow normally until a certain age. But if hair fall is more than hair growth, it makes a visible difference called balding.
Hair loss in males in apparent between 18-35 years. Whether the cause for hair loss and balding is genetic, dietary or medical, this is the period in which it all comes out into the open. Androgenetic Alopecia is the most common cause for hair loss. It is also termed male pattern balding.
Androgenetic Alopecia is a classic condition characterized by increased presence of DHT -Dihydrotestosterone in the scalp. Dihydrotestosterone causes the hair loss in male pattern balding. This is because 5-Alpha Reductase, a naturally occurring enzyme in the human body, reacts with testosterone and produces excessive amounts DHT.
DHT blockers in Procerin arrest this production of DHT and its other ingredients accelerate hair regrowth and production. Procerin is an effective mix of Saw Palmetto, Magnesium, Zinc Sulfate, Vitamin B-6, Pyroxidine 5mg, CJ-11 Factor, CJ-9 Factor, and a proprietary blend of Gotu Kola, Nettles, Pumpkin seed meal, Siberian Ginseng, Yohimbe, Muira Puma Root, Uwa Ursi and other ingredients.

An all natural product without any side effects Procerin is available off the shelf in both pill form as well as topical solution form. It can be used on a daily basis without any complications whatsoever. People using Procerin have noticed results within two months and some even earlier.
Whether it is a widow’s peak you are worried about or those bald unsightly patches or even uncontrollable hair loss, Procerin has in it the most effective ingredients to address your peculiar hair condition. And it is not just us saying it. You can check out the testimonials and reviews online and take the correct step towards longer, lusher hair.
Procerin - the last resort for retreating hair.

By Sudhani

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Ideas for Decorating with Fine Art Prints

While one person’s idea of what fine art prints are might not match the opinion of another person, the fact remains: you can certainly create some beautiful or by adding a few prints. No matter what you think constitutes fine art; you can certainly use some decorating tips to make sure that you’re making the most of your fine art prints.

In the dining room, you will find the perfect setting for using fine art prints in your home. Since this tends to be a more formal area for eating, you can use traditional fine art images to surround your eating table in style. Try using subtle prints that add color to the room, but not too many vibrant colors as you want eating time to be calm andrelaxed; Prints from the impressionistic period are good choices for this room, as in the water lilies of Monet or other such artists. Look for images that might show delicate images like flowers and nature scenes to help in setting the mood.
For your living room or main entertainment room, you can choose fine art prints that are a bit bolder in color and style. You want to add energy and life to this room so that people feel happy to be there. Try choosing brighter colors and interesting patterns and images that will attract attention. When you have new people in this room, it always helps to have an instant conversation starter – and your print can be what starts everyone talking. You might also want to choose something that is larger in size so that it creates a focal point for your room and adds to the overall.
When it comes to the bedrooms in your home, fine art prints will probably vary in terms of style and color. You want to be sure that you’re choosing prints that are indicative of the mood that you want the room to have as well as the personality of the person that sleeps there. Instead of focusing just on the colors of the prints, try to imagine what this picture will look like over the years and whether it will still be enjoyable or interesting to the person that uses that room.

And in the bathroom, you can use fine art prints to liven up what is usually a dull space. Try adding life to the walls with fun images and pictures as well as scenes that you can look at again and again.You might want to coordinate the prints with a color that’s in your decorating theme or one that is in the shower curtain or towels. You may also want to stick to soothing scenes of beaches or waves to help keep a calm mood in this room.
With fine art prints, you can add style and class to any room in your home. And though you may not agree on what constitutes fine art, your guests will certainly know good taste when they see it.

By Maigida africanarts

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So how do I go about losing weight?

In fact it is now a proven fact that being overweight is not healthy for us and losing that extra weight should be a priority for anyone who is either overweight or obese. So you now have to find a way of how to lose weight successfully. Losing weight is easy as long as you follow the right steps. So in order to lose weight safely there are some steps below which should help you to lose weight efficiently.

Why do you need to lose weight?
Some overweight people are more prone to suffer from high blood pressure, diabetes and heart problems and besides these people who carry extra weight will suffer from joint problems, personality disorders, an inferiority complex and depression. As there is no benefit to be gained from weighing more than you should and so one should never hesitate to work towards losing that extra weight.

Set yourself goals
Unfortunately losing weight can not be achieved in one go and should be approached step by step (as it will make it easier for you). It is imperative that you set yourself goals when trying to lose weight and they should be ones that are both sensible and achievable. So why not set yourself a goal of losing 3-5kg’s per month.

Exercise

You should exercise for at least 30 minutes each day and it can be anything from walking, jogging, swimming, yoga, aerobics or dancing. However it must be done regularly and continuously for a minimum of 30 minutes and no less. By including exercise in any weight loss program that you are doing as it helps you to change your behavior and your attitude to yourself and the way you perceive yourself. The idea of using exercise is to help lose more energy that what you are eating and so the more you sweat when you exercise the more weight you will lose.
Make sure you eat less sugar and fat
Unfortunately both fatty and sugary foods will release more energy and this will then be stored in your body as fat which will then increase your weight. But not only will you increase the amount of fat in your body if you eat foods like these but you will not get other important nutrients such as protein, minerals and vitamins as a diet high in sugar will make you feel as if you are full.
Eating a wide variety of foods in the future
One of the best ways to lose weight is to eat a wider variety of foods as this is a way of getting all the essential nutrients that you need. This is because one food that you are eating is rich in protein and others in minerals whilst others may be rich in vitamins.
So hopefully by following the few tips is a way in which you can lose weight safely and effectively. Please check out http://womenshealthcare.womenlifestyle.org/ for womens way of losing weight and healthy life style.

By Chris Looi

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