Achieve Your Business Goals by Stopping Procrastination in its Tracks For Good

Posted on April 17th, 2009 in Business by







Achieve Your Business Goals by Stopping Procrastination in its Tracks – For Good

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of our goals and business success and we small business owners and entrepreneurs tend to spend a great deal of precious time and money learning how to be successful business owners. We buy the books, download the audios, and attend the seminars. We are pretty good at finding out what we think we need to know to achieve business success we deeply desire. But acquiring business development knowledge and learning the technical skills required for our particular niche is completely moot if we just sit on our “assets”.

Recently I began working with a client who has been having great difficulty getting started moving towards a goal that she really, and I mean really, wanted. She’s wanted it for a while now but was not moving forward. Frustrated with both herself and her situation, she engaged me to help her by, in her words, “kicking her butt”. I was not about to do that but I knew I could help. This wonderful, intelligent, and delightful business woman had all the information she needed to accomplish her goal but her procrastination was keeping her stuck. I am happy to report, she is now “unstuck”.

Procrastination is a problem which we all face. Some more often than others of course, but each of us runs up against it in our lives. Why is it we procrastinate about some things, often over and over again, and yet we don’t procrastinate in other areas? I am not talking about those small chores, like getting the laundry done, but procrastination about important things. Those tasks that, when left undone, hold us back from many of the things we really want and having the life we truly deserve. Figuring out how to end procrastination the moment you recognize it is happening, and to understand how to prevent it, is vitally important to the achievement of your business goals and your personal success.

Most of us tend to try to tackle our procrastination with will power. But, if you don’t understand WHY you are procrastinating, you WILL procrastinate again and often about the same task. You will have to continually apply tons of will power just to overcome the inertia. That’s very hard work and when it comes to those things we procrastinate about, it’s often fruitless work. We find ourselves making yet another promise to ourselves to “just get it done”.

Good news. There is a solution. No will power required. When you get very clear about what your procrastination is really about you can eliminate it. All it really requires is that you know a bit about you.







Here’s the concept: When you procrastinate about something, let’s call it X, you are not avoiding the “doing” of X, but rather you are avoiding the feeling or experience you think you will have while you are doing X, or when you have completed X.

This is best understood when you apply it to an example from your own life. Bring to mind something that you have been procrastinating about. Perhaps it’s an overdue communication such a client call you’ve been intending to make, or taking the time to document your business goals, or cleaning up a specific problem.

Got one in mind? Ok, now read the concept again: when you procrastinate about X, you are not avoiding “doing” X, you are avoiding the feeling or experience you think you will have while you are doing X, or when you have completed X. Take a few moments to think about this carefully. What potential negative feelings are you avoiding? If in the back of your mind somewhere you think that doing X may invite potential negative feelings like rejection, boredom, confusion, inadequacy, (just a few of the many possible feelings) is it any wonder you are resisting doing X?

This simple strategy of shining a light on the true reasons you are procrastinating about starting or completing a task can make it very easy for you to proceed without further delay. My clients who practise with this concept learn very quickly to overcome procrastination easily and without the requirement of will power. Pick a task that you have been procrastinating about and give this a try. Right now. Yes, right now.

An award-winning entrepreneur, Cathy Demers, provides resources that assist small business owners and entrepreneurs to build massively successful businesses and have a great life while they’re doing it. For more access to free resources and information about upcoming workshops and events visit www.motivationalresources.com.

Achieve Your Business Goals by Stopping Procrastination in its Tracks – For Good / Author: Cathy Demers