Online Shopping Guide

Emphasizing Your Keyword For SEO

Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one.

Emphasizing Your Keyword For SEO

Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort.

Assuming you have nailed down your keywords, the question arises as to how to use them on the pages of your site. There are a lot of strategies that work and everyone swears by the one they use. That being said, making sure the primary keyword is emphasized on the page is one strategy that I certainly use frequently.

In my opinion, every page on your site should focus on one keyword phrase. Others prefer to go with a variety of keywords totaling no more than 13 to 15 total words. Each approach works, but you still have to determine the particular phrase you wish to emphasize. Once you have selected the phrase, it helps to draw the attention of the search engine to it by emphasizing it in some way. To do this, most people immediately think of enclosing it in bold html commands. This will work, but there is a better way.

Using heading commands such as H1, H2, H3 and so on are the best way to emphasize a keyword phrase. The commands tell the search engine robots that the enclosed text is the focus of the page. This can only help, but you have to be careful how to use them. Personally, I stick to using them for the title of the page, which corresponds to the keyword phrase I wish to focus on. Trying to use them in the middle of a paragraph of text is not advised as it looks horrific due.

One potential issue with these commands is there size. If you select a default H1, your text is going to be huge. You can counter this by redefining the size if you use cascading sheets. Regardless, make sure the primary keyword is emphasized on the page in one form or another.

About the Author

Halstatt Pires is with MarketingTitan.com – providing internet marketing services.

Emphasizing Your Keyword For SEO by Halstatt Pires

SEO – Building Your Own Website And SEO

Should you build your own website? As functionality is so important to SEO it might be a good idea to hire an expert if you are a newbie. Make sure you ask for the site to be search engine optimized when you hire the firm or individual and stress that you would like to the site to be as functional and user friendly as possible.

If you would rather build it yourself you can find a ton of off-the-shelf solutions for building an online store or catalogue range in price from several hundred to many tens of thousands of dollars. Once you have purchased the software, it requires a host and installation onto a server. This is one of the fastest and most efficient ways to build a web store or store front overnight however if you know nothing about SEO you might want to read up a bit or take a course so that your SEO techniques can be employed into your self- built site.

There are numerous ways to present your products or services online in a sellable manner but the easiest way is using the catalogue format. If you are a small to medium sized enterprise then you probably won’t want to spend any more than $10, 000 on software and design. You’ll also want a solution that is quick to implement and easy to maintain as well. One tip for search engine optimizing this type of venture is to add photo captions beneath products as search engine spiders love to crawl captions.

If you don’t have money to invest in software that does it all for you than I suggest you consider building a much less expense web-based storebuilder. You can build an e-commerce site using only your Web browser. There is no software to buy or install in this case as your store or “storefront” is hosted by a much larger online entity such as Yahoo or eBay. SEO techniques are usually effective when it comes using site builders although some hosts like Bravenet make it difficult for you to upload keyword optimized metatags.

SEO – Building Your Own Website And SEO / Chris Angus

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com Car Insurance Mobility Scooters SEO Company

Pay Per Click Optimisation: Pay Per Click Vs Natural Listings

So which is the better option, pay per click listings or working towards strong natural listings? This answer depends on you and what you want to achieve in the long run. From my point of view, I would look at using both methods of optimisation with a technique that changes as time progresses. Let me explain…

For those who are not quiet sure what pay per click listings are, they are the listings that appear before all the natural search results for a particular search. To appear in those positions, a set amount must be paid for each time a user clicks on your link. For the website owners who have just built a new website or have a very low search engine visibility, ppc is a great option to get your website
indexed and to start receiving quality traffic, provided you have the necessary funds to cater for all the clicks. Daily budgets can be set so you do not overspend on your ppc account.

What about achieving a strong presence in the natural listings? This is a very important point not to overlook. The most obvious reason being is you do not have to pay for each time someone clicks on your link. Pay per click is the fast and easy option however, over a long period of time the amount of money spent can add up to a large sum. So it would be very wise to take on search engine optimisation for your website to achieve those strong natural listings.

As time progresses and your website starts to built a strong reputation within the search engines, pay per click optimisation spends can be cut for the keyword phrases where you are at the top of the competition. If you are satisfied with your incoming traffic from the natural listings, then pay per click optimisation can be stopped completely. In my opinion, I would recommend to continue running ppc listings for those keyword phrases where a strong presence has yet to be made in the natural listings.

To recap, until a strong search engine presence is made in the natural listings, pay per click optimisation is strongly recommended. As time progresses and your website gains more popularity within the search engines, ppc optimisation spends should be reduced or can be stopped. At this stage, your focus will be primarily on keeping your natural listings at the top of the competition and seeing that it has all paid off in the end.

Pay Per Click Optimisation: Pay Per Click Vs Natural Listings / David Touri

David Touri works for SEO Sydney, providing search engine placement services. He is currently working on the Adult Match Maker adult dating services website and Aussie Match Maker adult date website.

Keywords usage in the meta tags

Once the sites keywords have been finalized it is now time to start using them to optimize the site.The first & most obvious place to start using them is the meta tags of the site.

There are three metatags that we can start to use them with.

Header

Description

Keywords

Lets look at them one by one:

KEYWORDS and KEYPHARASES uses in THE META DESCRIPTION TAG :

The Meta Description text is used to display a short description of the web page which is listed in the search result by search engines. The Meta Description text should be attractive and meaningful so that it could give exact information about site services. It is very important from keywords inclusion angle as well for the SE tend to index it first & perform a keyword matching with it. Also bear in mind that this text is displayed along with the site title in the SERPs. Hence it is the first introduction that visitors will read about you.

Example:

KEYWORDS and KEYPHARASES uses in THE META KEYWORDS TAG :

Without Meta Keywords tag we can get top ranking as Meta Keywords tag is less important, as far as search engine optimization is concerned. Still, it won’t hurt to include it. Meta keyword tag is used to include all the keywords for which you would like search engines to rank your site. Meta keyword tag is not supported by all search engines now as it has been flagrantly spammed. Keyword meta tag contains keywords and key phrases separated by comma’s that users may search. Keyword must not be repeated in the Meta Keywords tag more than three times(rule of thumb) and one must not repeat any keyword one after the other.

Example:

Keywords should be listed in order of importance. Size preferences for meta keyword tags are not same for all Search engines. For example, MSN, will accept a meta keyword tag up to 1024 characters long, while HotBot indicates 75 characters . However, some top-ranking pages of Hotbot’s in various categories used meta keyword tags much larger than 75 characters. So, 1024 characters can be used as guideline.

KEYWORDS and KEYPHARASES usage in Header Tags

KEYWORDS and KEYPHARASES usage in header tags is very powerful in SEO(search engine optimization) . As headlines makes a page easier to read and helps in rapidly finding required information, it saves time. Headlines should be short and descriptive. Headline tag text should never have more than one full line of text. It is preferred to use header tags text H2 or H3 tags to gain additional points with search engines.

Header tags text (headline) provides the right kind of keyword and key phrase information to the search engines which helps in better indexing of the website in their database. Header tags text also helps to rapidly inform what the page is all about. So, we should integrate KEYWORDS and KEYPHARASES into header tags text (headlines). Heading should start with the keywords that are being targeted.. We should use the standard headline tags (, ,, ,, ).Also better control over the layout of web pages can be achieved by using cascading style sheets in combination with the headline tags.

For example :

“KEYWORDS and KEYPHARASES usage in Header Tags”

“KEYWORDS and KEYPHARASES useage in THE PAGE TITLE “

“KEYWORDS and KEYPHARASES useage in THE META TAGS “.

Keywords usage in the meta tags / Vikas Malhotra

Vikas Malhotra is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com

Keyword uses in body text

Once the sites keywords have been finalized it is now time to start using them to optimize the site. Once the title & meta tags of the site have been optimized its time to start with optimizing the content of the site with keywords.

KEYWORDS and KEYPHARASES usage in Body text :

Body text is a gist of web page which represents overall information of the web page in a precise way. We should use Keywords and Keyphrases in body text in standard and natural way as it is read by the targeted audience. This practice is also rewarded by search engines.

Body may consist of headings , pictures , tables, frames, forms and of text paragraphs. Therefore, we can include Keywords and Keyphrases within … , , …, …, …, …, …, …, etc.

In case of tables , frames , forms we can include Keywords and Keyphrases in their respective headings.

One thing to consider is that Keywords and Keyphrases must be included in descending order of their importance. It is recommended(thumb of rule) that at least four or five informative paragraphs (including important Keywords and Keyphrases) should be included on each page totaling to at least 100 – 250 or above words.

Remember, to include targeted Keywords and Keyphrases in the first paragraph of the body text since some search engines access the first few lines of web page to show as description in the search result listing.

Therefore, it is normally recommended that at least first 25 words in the first paragraph should by Keyword rich.

Starting the body of page with an image is also not a good idea, since most search engines can’t read images although some engines can read Alt text of that image.

Bold and large font of Keywords and Keyphrases may help in improving search result listing.

Example : We can write a paragraph showing the gist of the web page including targeted Keywords and Keyphrases.

First Paragraph :

Keywords and Keyphrases should be used in page Title Tag, Meta Tags (Meta keywords tag, Meta Description tags, Meta Robots tags) , Header Tags( , , ,, , ), Body text (in paragraphs- P, headings of forms, frames, list, etc.), Alt tag, Anchor tags, Domain name , Urls of directory pages , Comment tags, etc. “

“Keywords and Keypharases used in different part of the web page body text is a very important method of Search Engine Optimization (SEO). As search engines boost the search result listing on the basis of Keywords and Keypharases included in Domain name , Urls of directory pages, Page Title, Body text, Meta tags, Header tags, Anchor Tags, Alt Tags,etc. Therefore, we can safely say that one of the main components of Search Engine Optimization (SEO) is Keywords and Keypharases.”

KEYWORDS and KEYPHARASES usage in Alt tag :

Keywords and keyphrases use in alt tag is also a very important factor in boosting page rank used by spiders .The main reason behind altimage tag keyword usage is that usually search engines can’t read images . To overcome this problem we can use alt tag which describes image (.gif) or graphic (.jpg).The text in the alt tags is indexed by the search engines.

It also used to describe the contents of the picture or graphic while downloading that image or picture or while moving on to other page. Sometime, Alt tag is also used to describe the contents of the image when the browser is using graphic – off mode.

Alt tag should start with Keyword or Keypharases . Alt text can be used with image or clickable image or text. Alt tag text should be simple ,short, meaningful sentence with target Keyword or Keypharases because it is read by the audience.

In case of linked images we can use set of keywords with little description of the coming page and border property or attribute should be set to zero (0) and name of images should be relevant which helps to improve validity of the web page.

Example : Alt tag text for image without link.

Example : Alt tag text for image with link.

KEYWORDS and KEYPHRASES usage in Anchor Tag :

Keywords and Keyphrases used in Anchor tag contribute in raising ranking of the web page. Anchor tag is used to move from one page to another . We use href attribute to specify the url of the target web page. Anchor link can be created on text as well as on the image or picture.

Example :

Page Rank in Search Engine Optimization (SEO)

Google has started to attach lot of importance to the anchor text in the anchor tags. In fact the usage of keyword in the anchor tags merits such a high place in google ranking algorithm that a phenomenon called google bombing started.

In this, huge number of people linked to one particular page using a particular text. The text had no relevance to the content on that page. However when the text that was used as the linking text was used as a search query, the page that all these tags were pointing to appeared tops.

As an example if everyone links to this page using classical music as the hyperlinking text, then this page has a chance of appearing on a top rank for the keyword classical music in google.

KEYWORDS and KEYPHRASES usage in Comment Tag :

Keywords and Keyphrases used in Comment tag also contribute in raising page rank by increasing Keyword frequency of the web page. We can use targeted Keywords and Keyphrases in comment text instead of simple text to describe the page content.

Comment Tag can be used after title , description ,or robot tag in header section. We can use Comment Tag after header if the opening body does not contain Keyword Rich Text and before the starting of important content like before flash content, programming in javascript, ASP or Applet , images and for those sections we need to identify for easy access.

Although only Inktomi uses this factor to boost page rank but it is advisable to use comment tags with keywords to organize page content which helps in easy editing and review.

Example:

Page Rank in Search Engine Optimization (SEO)

Keyword uses in body text / Vikas Malhotra

Vikas Malhotra is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com