Seo Consultant India for Top Search Engine Marketing Services
Seo Consultant India for Top Search Engine Marketing Services
Lets begin with a note on proper keyword selection & organizing. First of all, there are a few basic characteristics of search queries/keywords that are important to note. The first is that only the most popular search queries are alike. For many sites, the targeted search keyword mix on a particular page will be quite broad. This is important as those pages will serve as the landing pages.
The second most important point is that studies suggest that between 40% and 55% of all search queries are three terms or longer. This indicates that people are starting to use the power of search to better target their requests.
Hence keeping these factors in mind it is incumbent upon the site owner or agency to develop a comprehensive keyword list that fits their site and marketing objectives. These lists can be generated using any of the search term sugestion tool like Wordtracker or Overture inventory search term tool.
However, the Google has minimum CTR threshold that must be met for keyword listings. Pending that Google automatically penalizes for poor click through. So it has to be made sure that the keyword selections meets that minimum requirement of click thorough.
Some general keyword selection & organizing tips are:
• Target Keyword selection
• Avoid single-word keywords (or at least be suspicious of them, as they aren’t usually very successful). Instead, start out with 2 or 3 word keyword phrases.
• Use keywords that precisely describe the products and/or services that you actually have to offer. Collect all keywords that are highly related to a particular product or service into a single Ad Group, and then show an ad about that exact product or service. Use the 2500 Ad Groups available to you in your account to your advantage – to advertise each product or service that you offer in a very targeted way.
• Avoid ‘what if’ keywords. An example of a ‘what if’ keyword: an advertiser selling greeting cards running on the keyword ‘Christmas gifts’. Well the logic is, because cards normally go with gifts, ‘what if’ someone searching on ‘gifts’ might also need cards? Better to run on the keyword ‘Christmas cards’.
• Thoroughly understand how each of the keyword matching options functions. Then make an informed decision, and don’t hesitate to experiment. Full details on the matching options are available in the AdWords FAQ
• If you are using broad or phrase matching, then use negative keywords to your advantage. Info on this is also in the FAQ.
Author: Vikas Malhotra
www.mosaic-service.com
