What is SEO and how can it effect your website
What is SEO and how can it effect your website?
Search engine optimisation has become a major part of any website. The internet has continued to grow at an amazing rate since its birth more than twenty years ago, now the number of websites and therefore competitors are in the billions. This makes getting your site found very tricky. The sheer volume of results that search engines produce can cause a needle in the haystack effect. To make it easier for people to find your website you will need to appear at the top of the search results for the key-terms that are relevant to what you do. That means optimising your website with SEO. It is no longer good enough to have a great looking website. Now it has to be optimised for the search engines, otherwise it will be buried in a heap by millions of other sites, that’s bad news for your business.
You want people to find your website, but you don’t know where to start. You need to have your current site analysed Then you will to decide on the most cost effective way to bring the traffic in. Sometimes minor changes and some general search engine optimisation techniques will be enough to get your site moving up the ranks.
Although for some sites, especially those created before the SEO revolution, a small amount of tinkering just won’t yield the results you desire If your current site isn’t up to scratch then starting again may well be the best answer. By having your site is built from the ground up with SEO and search engines in mind. This could well reduce your long term marketing spend and increase the amount of exposure and therefore customers.
The design of your website is obviously a very important consideration. During the design phase it is especially important to maintain the focus on your potential customers and not on what looks pretty. If a customer can’t use your site easily then you may risk losing them. It is far better to have a simple, easy to use website rather than one which looks great but is hard to navigate.
Other factors to consider when putting together a website are, budget, timeframe, how the site will be edited and by who, what do you want the customer to do on the site (are they visiting your website for information or do you want them to purchase something?), what are you competitors doing?
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Having a website is all well and good, but if no one can find it then there isn’t a great deal of point. Submitting your sites to the Search Engines is one of the first steps in SEO and can help speed up the process of getting your website noticed on the search engines. Submitting your site to the search engines can take a fair amount of time and knowing which ones to submit your site to can be difficult. As a rule of thumb it is wise to stick to the big ones such as Google, Yahoo etc and then to find any specialist ones that cater specifically for your industry.
Inbound link building is a very important step in SEO and getting your website ranked highly in the search engines. Think of each link from another site as a vote. If the other site is relevant to yours and of high standing, then the vote is worth more.
Getting good quality links can be a minefield, especially as there are a lot of companies offering thousands of links for a fixed fee. Stay away from these companies at all costs, some links they provide will have no positive effect on your website, but they may actually damage your ranking.
James is an experienced IT professional with more than 10 years in the field. He has a passion for promoting websites in the search engines using a range of organic SEO (Search Engine Optimisation) tactics. Visit SEO-London.net for more information and remember to claim your FREE SEO Website report.
What is SEO and how can it effect your website? / Author: James Bevis